Portfolio highlights
EDITORIAL and LAYOUT
From magazines to marketing materials, I bring structure and style to content-heavy layouts—making them easy to read and beautiful to look at.
CLIENT: NORTHSTAR TRAVEL MEDIA for ATLANTIC CITY
Type: digital editorial guide
This five-page digital guide was created to promote the Atlantic City Convention Center to meeting planners and event decision makers. I transformed dense copy into an airy, editorial-style layout that aligned with the guide’s focus on sustainability in event planning.
Sustainable Meetings
CLIENT: SUCCESSFUL MEETINGS
Type: Magazine
This bright, engaging editorial spread appeared in Successful Meetings magazine, offering meeting planners peace of mind about returning to in-person events in a post-pandemic world.
Las Vegas
CLIENT: ESPorts Travel
Type: digital editorial guide
This multi-page guide—featuring articles, graphs, charts, and more—was created for meeting planners in the esports event space. I collaborated with the editorial team to establish a bold color palette, energetic typography, and a layout that captures the fast-paced spirit of competitive gaming.
Esports Guide
CLIENT: meetings & Conventions
Type: Magazine
This multi-page feature appears annually in Meetings & Conventions magazine, spotlighting top-rated hotels, airlines, and cruise lines recognized for excellence. The design challenge: presenting uniform listings in a way that feels polished, cohesive, and visually engaging.
Stella Awards
Podcasts AND Video
A collection of original shows, trailers, and short-form content that highlights my work as a creative producer, editor, host, and collaborator.
Show: Film to Table
Type: Long-form video podcast
Long-form video podcasts can be monotonous and uninteresting. This episode was designed to keep the viewer engaged through varied speaker views, cut ins, movie clips, and typography.
click to watch
School of Rock
Show: Film to Table
Type: video podcast clips
We took one of our most downloaded audio episodes and created an edited video featuring a segment discussing favorite scenes. The result of this repurposed content? The most viewed video on the channel!
click to watch
Love Actually
Show: Michelle Hickey Design
Type: AFFILIATE Promo
After spotting a common hesitation from shoppers considering Tonic Site Shop themes (which I use and love), I made this video to answer their biggest questions. Win-win-win: More confidence for buyers, more revenue for Tonic, and affiliate sales for me.
click to watch
Tonic Site Shop
Show: Michelle Hickey Design
Type: AFFILIATE Promo
This quick, punchy how-to video promotes Flodesk—my go-to email marketing platform—as both a proud user and affiliate. With real examples and a clear walkthrough, it helps viewers see the value and ease of getting started—leading them to confidently sign up and get sending.
click to watch
Flodesk
Show: COMMERCIAL BREAKDOWN
Type: COMEDY SHOW EPISODE
This nostalgia-meets-comedy episode blends commentary, vintage clips, and graphics to keep viewers engaged from start to finish. Co-created with my co-host, I handled editing, visual enhancements, and the custom show intro used across the series.
click to watch
Sears Air Conditioning
Show: A PODCAST FOR CREATIVES
Type: PODCAST EPISODE
Not everyone has the budget to turn their podcast into the next Oscar-winner. This video shows a simple, effective way to repurpose your audio episode for YouTube—helping you reach more listeners and offer your audience another way to tune in.
click to watch
Storytelling
Vision AND Concepting
Moodboards, sketches, and brand presentations that showcase my process of transforming ideas into clear, cohesive creative directions.
CLIENT: Kalyn Brooke / Brainbook Library
Type: BRAND REFRESH
After a strategy session to clarify her audience, aesthetic, and business goals, we refreshed this online shop’s visual identity with updated colors and typography. The result was a practical, easy-to-follow style guide that empowered her and her team to create cohesive, on-brand content moving forward.
Brand Style Guide
CLIENT: REBEL CEO
Type: BRAND IDENTITY
In the early stages of developing a new website, this client needed help bringing a loose idea into focus. After a collaborative conversation about her vision and target audience, I created a mood board to help guide her creative direction. Once her concept became more defined, I followed up with a brand guide featuring fonts, colors, and styles she could share with her web designer when the time came to build.
Concept and Styling
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Inspiration
Everywhere
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Design. Champagne. Books. Travel. Film + TV. Scenes from my kitchen. And cats.
Social Media and Branded Content
Graphics, campaigns, and content strategies designed to engage audiences across platforms while staying true to the brand's voice and style.
CLIENT: AVERY
Type: BLOG POST
A printable tea party suite: menus, place cards, and gift tags, brought Avery’s products to life in a charming, practical way. Designed, styled, and photographed to feel both elegant and accessible, the project was paired with a blog post featuring creative ideas and free downloadable templates to inspire readers and drive product engagement.
Tea Party Printables
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CLIENT: N/A
Type: Reel / Tik Tok / SHORT
One of my most-watched Reels/TikToks/ Shorts answered a common creative question: how do you film yourself for social media? With step-by-step visuals, clear narration, and an approachable tone, the video broke down the process in a way that made it feel doable—even fun—for beginners and seasoned creators alike.
How to Film Yourself
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CLIENT: TONIC SITE SHOP
Type: TIK TOK
Created from a longer video, this TikTok highlights my favorite Tonic Site Shop website themes by answering three key questions that help viewers see themselves in the product. With a clear hook and a strong call-to-action—including a coupon code—it’s designed to both connect and convert.
Tonic Site Shop
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SHOW: FILM TO TABLE
Type: Reel / Tik Tok / SHORT
This short-form video pulls a fan-favorite moment from our Mean Girls episode and pairs it with nostalgic visuals to draw viewers in. It quickly became one of our most popular clips, sparking conversation and driving new listeners to the full podcast.
Mean Girls
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CLIENT: N/A
Type: Instagram carousel
This ten-slide carousel offers cozy, creative ways to spend a holiday weekend—designed to inspire, uplift, and be saved for later. With thoughtful typography and warm visuals, it’s the kind of content that builds connection and encourages seasonal slowing down.
Holiday Weekend
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